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Simple
Sale Ends Thursday, March 23
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Blending '60s and '70s cultural influences with its California-roots, Simple stirred the minds of a generation. The brand was inspired by surfing, skateboarding, modern architecture, old bicycles, classic VWs, vintage scooters, and eastern philosophy. The character of the brand didn't come from thin air. It was a distillation, an appropriation, a curated blend of simple ideas.

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