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*TERMS OF SERVICE: Use code GOTBEADS at checkout to apply discount. Offer does not apply to previous purchases, and is valid as one-time use only. Offer cannot be combined with any other promotional offers. Expires at 11:59PM PT on 2/28/17. Exclusions include, but are not limited to Gift Cards and Shipping & Handling.

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Sugoi

SUGOI's journey began when bicycle racer David Hollands, and Carol Prantner, a fashion student, founded the company in 1987. These humble bike shorts contained the genesis of the original SUGOI ethic of innovation and excellence. SUGOI quickly earned an almost cult-following among athletes seeking the best performing, best-looking apparel available.

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