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Hurley Surfboards was established in Costa Mesa in 1979 by 23-year-old Bob Hurley. While becoming known as one of the premiere shapers in Southern California, Hurley licensed the U.S. rights to the Australian surf brand Billabong, and formed Billabong USA in 1983. In 1998, the U.S. licensing rights for Billabong were up for renewal and in 1999 Hurley International was born.

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